RUGBY FOOTBALL LEAGUE
The Rugby Football league has a world class education programme that works tirelessly to recruit new coaches for their Primary School Education Programme. As part of their funding agreement with Sport England the RFL needed to promote their course to potential students interested in joining them. After a detailed meeting at their headquarters in Leeds our creative team advised on a documentary approach demonstrating the fun and accessible nature of the course. Our video worked and the RFL met their recruitment targets securing more funds to carry on with their exceptional work.