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Derby City Council were looking for an educational DVD to be supplied to every new parent across the city, a population of nearly 250,000. The DVD had to adhere to strict legal standards with a mix of animations and practical demonstrations. To make the brief even more challenging the DVD had to have a complicated menu structure that incorporated the many different classifications of child car seat but also be easy to navigate. Our client was so impressed with how the production was managed they commissioned us to create a secondary campaign that was twice the size.

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